The current situation with the music creators and performers is a total over saturation.
From YouTube and soundcloud alone you can see that there is too much performances and new original content to even closely be unique or have a value of its own based on aesthetic value of the art itself.
Looking at the popular artists on youtube - its a matter of production value for the most part, Lindsey sterling - super professional videos and not so may compositions even at the beginning of her way.
Famous music teaching channels also have strong video creation skills plus charisma plus some promoting as they admit from time to time.
The last interesting category is the channels the went viral, those split into 2. The ones that don't create anything anymore and the ones that actually kick started the rest of the path.
The soundcloud ratings are not limited to internal factors and i would say they rely on external promotion almost 100%, I will regard this place as a storage site.
Let's presume that the content we have is an OK level content, not revolutionary but with good quality (which means not messing up)
How such creator can become popular
1. pay to play - get the content uploaded in bulk and advertise, this will bring attention and some sun light but the ROI might be weird because this is how you can get views but not necessary subscriptions which are based on "I want more" or on "I like this person" - OK quality stuff not good enough to make subscriptions this way
2. promote personally like hell and collaborate in every occasion - very hard to do and requires tons of skills outside of music talent
as a version of this - added value - show your art teach it, comment on others, make tutorials etc, chords of Orion is one example of this.
Interesting take that requires tons of promotion but the value here is not in production but in knowledge, the combined channels is clearer because of the switch from look at me to look what i have to give you
With this in mind, this is not a direct art and the art itself is an addition to the how to's, basically showing what can be achieved with the taught techniques
3. shock content or basically standing out from everybody else.
This one is hard to do outside of the viral video realm. It's supposed to be something new but consistent. New genre - possible, new take on things for example postmodern jukebox also a possibility. This one is based on talent that can be consistent. One thing to consider is the "riding on the back of others" basically remakes and covers of popular stuff reduces from your own value but then again, most original content creators can also play other people stuff too. Most probably this is the majority of their activity unless the are Hans Zimmers of something
In that context lets expand on 2 options. New genre and New take on existing stuff
New genre:
In the world o vaporvave and atonal composition, 100 genres of rock and EDM- coming up with a new sound is practically impossible. everything is sampled, arpegiated synthesized etc. Maybe a combination of sound realms can be a thing.
Examples (I have to verify it any of this already exists new things are hard to come up with):
- dub-step jazz or blues (jazzstep as i found out)
- Classic with house or trance (most probably exists, yep it does)
- Classic edm itself (exits on cover level for sure, yes it does)
- taking lyrics and changing the music completely including the melody. so not changing arrangements but the whole composition, this way there is the benefit of a popular topic + full value of the musician, assuming that the musician is not a lyricist too (this is hardly can be classified. It exists for hundreds of years)
- making electronic nocturnes (i wrote it because i thought of it, i don;t think this even means anything, I checked, sad indie EDM compositions are a thing but hard to find intentionally)
entirely new genres (also need to be checked):
- Time-warp - basically speeding up and down as a design pattern and not as feature of specific song (so not going fast to slow but actually ramping up and down or even having entirely different theme for each part) Checked - does not exist, tried to figure out how to do, could not make it work.
- Scaling up and down from 1st octave to 8th and back in electronic arpeggios (LOL, that jazz)
- Descriptive music - attach music to an experience for example a full day 6am to 12PM working day rhythm and representative melody. Or music of buying a thing on amazon (probably requires a clip) this reminds of a soundtrack to scene relation in movies, in fact this is exactly this but as a thing of its own (could not find it as a dedicated thing, worth trying to compose something like this)
- Vaperwave but for news instead of commercials, with a style of its own. Maybe a fox news report stretched over 20 minutes music. (Checked it, tried running few news stories - doers not worth it)
- Missing note genre - make melodies with a missing note which is implied by rhythm theme and key. An example would be dam-dam dam-dam-dam dam-dam-dam-dam dam missing. maybe this is an annoying example but there might we ones that are more artistic and pleasing (I actually like that idea) (checked could not find a single example, I will try to make some of this)
I hope I will find new ideas.
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